Gå direkte til innholdet
Drivers of User Engagement in Influencer Branding
Spar

Drivers of User Engagement in Influencer Branding

The knowledge on how to influence user engagement metrics and thereby brand visibility plays a crucial role in influencer branding – both for social media influencers as well as marketers.
Undertittel
An Empirical Analysis of Brand-Related User-Generated Content on Instagram
Forfatter
Tanja Fink
Opplag
1st ed. 2021
ISBN
9783658346508
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
24.8.2021
Forlag
Springer
Antall sider
220