Spar
Dominant Influence of Marketing in the 21st Century
e-bok, 2013
Engelsk
Les i Adobe DRM-kompatibelt e-bokleserDenne e-boka er kopibeskyttet med Adobe DRM som påvirker hvor du kan lese den. Les mer
Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'
- Undertittel
- The Marketing Leviathan
- Redaktør
- P. Kitchen
- ISBN
- 9781137322630
- Språk
- Engelsk
- Utgivelsesdato
- 16.4.2013
- Forlag
- Palgrave MacMillan UK
- Tilgjengelige elektroniske format
- PDF - Adobe DRM
- Les e-boka her
- E-bokleser i mobil/nettbrett
- Lesebrett
- Datamaskin
