Spar
Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
- Forfatter
- Matt Hills
- Opplag
- 1st ed. 2015
- ISBN
- 9781137463319
- Språk
- Engelsk
- Vekt
- 446 gram
- Utgivelsesdato
- 20.7.2015
- Forlag
- Palgrave Pivot
- Antall sider
- 146
