
Digital Transformation for Fashion and Luxury Brands
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours.
- Undertittel
- Theory and Practice
- Redaktør
- Wilson Ozuem, Silvia Ranfagni, Michelle Willis
- ISBN
- 9783031355912
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 17.4.2025
- Antall sider
- 480
