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Digital Transformation for Fashion and Luxury Brands
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Digital Transformation for Fashion and Luxury Brands

Engelsk

This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours.

Undertittel
Theory and Practice
ISBN
9783031355912
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
17.4.2025
Antall sider
480