Spar
Digital Marketing in the Automotive Electronics Industry
The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide.
- Undertittel
- Redefining Customer Experience through Digital Customer Engagement
- Redaktør
- Uli Schneider, Jürgen Hoika
- Opplag
- 1st ed. 2023
- ISBN
- 9783031307195
- Språk
- Engelsk
- Vekt
- 446 gram
- Utgivelsesdato
- 10.6.2023
- Antall sider
- 251
