Digital Economy. Emerging Technologies and Business Innovation

This book constitutes the refereed proceedings of the 5th International Conference, ICDEc 2020, held in Bucharest, Romania, in June 2020.Due to the COVID-19 pandemic the conference took place virtually.The 13 full papers presented in this volume together with 3 abstracts of keynotes and 1 introductory paper by the steering committee were carefully reviewed and selected from a total of 41 submissions. The core theme of this year s conference was Emerging Technologies & Business Innovation . The papers were organized in four topical sections named: digital transformation, data analytics, digital marketing, and digital business models.