
Developing International Strategies
This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge.
- Forfatter
- Rudolf Grünig, Dirk Morschett
- Opplag
- 2nd ed. 2017
- ISBN
- 9783662531228
- Språk
- Engelsk
- Vekt
- 446 gram
- Utgivelsesdato
- 21.9.2016
- Antall sider
- 218
