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Design and Brand
Spar

Design and Brand

729,-
On the basis of sign- and cognitive-scientific theories, Robert Kreuzbauer develops an approach to explain the strategic importance of design in branding and brand management.
Undertittel
The Influence of Product Form on the Formation of Brands
ISBN
9783824475940
Språk
Tysk
Vekt
310 gram
Utgivelsesdato
28.3.2002
Antall sider
228