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Defending Your Brand
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Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
- Undertittel
- How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
- Forfatter
- T. Calkins
- ISBN
- 9781137511867
- Språk
- Engelsk
- Utgivelsesdato
- 30.6.2017
- Forlag
- Palgrave Macmillan US
- Tilgjengelige elektroniske format
- PDF - Adobe DRM
- Les e-boka her
- E-bokleser i mobil/nettbrett
- Lesebrett
- Datamaskin
