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Decoding Digital Consumer Behavior
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Decoding Digital Consumer Behavior

innbundet, 2024
Engelsk

This book is a call to adopt more ethical, sustainable, and consumer-focused approaches in the digital era. The chapters on digital consumption and risk, and memory in the digital world, are pivotal in understanding how digital mediums impact consumer choices and brand recall.

Undertittel
Bridging Theory and Practice
Opplag
2024 ed.
ISBN
9789819734535
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
4.7.2024
Antall sider
149