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Deceptive Discourse in Advertising
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Seminar paper from the year 2002 in the subject English Language and Literature Studies - Linguistics, grade: 2, LMU Munich (Institut fur Englische Philologie), course: Empirical Linguistics: Deceptive Discourse, language: English, abstract: While the first part of this paper aims at exploring deceptive techniques through a mostly semiotic frame, focusing on automobile advertisements present in Germany in 2001 and 2002, the second part of this paper examines the role of psychological components in television advertising.
- Forfatter
- Stephanie Helmer
- ISBN
- 9783638394901
- Språk
- Engelsk
- Utgivelsesdato
- 10.7.2005
- Forlag
- GRIN Verlag
- Tilgjengelige elektroniske format
- PDF - Adobe DRM
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