Spar
Database Marketing
Forfatter:
innbundet, 2008
Engelsk
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."
- Undertittel
- Analyzing and Managing Customers
- Forfatter
- Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin
- Opplag
- 2008 ed.
- ISBN
- 9780387725789
- Språk
- Engelsk
- Vekt
- 446 gram
- Utgivelsesdato
- 23.1.2008
- Antall sider
- 872
