
Customer Relationship Management
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today.
- Undertittel
- Concept, Strategy, and Tools
- Forfatter
- V. Kumar, Werner Reinartz
- Opplag
- Third Edition 2018
- ISBN
- 9783662553800
- Språk
- Engelsk
- Vekt
- 446 gram
- Utgivelsesdato
- 4.5.2018
- Antall sider
- 411
