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Customer Relationship Management
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Customer Relationship Management

pocket, 2013
Engelsk
'Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'What should our business strategy be?'.
Opplag
2 ed
ISBN
9780273774952
Språk
Engelsk
Vekt
726 gram
Utgivelsesdato
24.9.2013
Antall sider
440