Spar
Customer Engagement Marketing
heftet, 2018
Engelsk
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies.
- Redaktør
- Robert W. Palmatier, V. Kumar, Colleen M. Harmeling
- Opplag
- Softcover reprint of the original 1st ed. 2018
- ISBN
- 9783319872070
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 18.8.2018
- Antall sider
- 328
