Spar
Customer Engagement Marketing
innbundet, 2017
Engelsk
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies.
- Redaktør
- Robert W. Palmatier, V. Kumar, Colleen M. Harmeling
- Opplag
- 1st ed. 2018
- ISBN
- 9783319619842
- Språk
- Engelsk
- Vekt
- 446 gram
- Utgivelsesdato
- 6.9.2017
- Antall sider
- 328
