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Customer Engagement in Theory and Practice
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Customer Engagement in Theory and Practice

innbundet, 2019
Engelsk

Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings together different streams of marketing research, such as customer activism and value formation.

Undertittel
A Marketing Management Perspective
Opplag
2019 ed.
ISBN
9783030116767
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
8.3.2019
Antall sider
159