
Customer Behaviour in eCommerce
Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.
- Undertittel
- Case Studies from the Online Grocery Market
- Redaktør
- Šárka Zapletalová, Halina Starzyczná
- Opplag
- 1st ed. 2023
- ISBN
- 9783031235733
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 12.2.2023
- Antall sider
- 108
