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Current Issues in Political Marketing
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Explore the increased need for marketing within the political arenaCurrent Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i
- Forfatter
- Walter W Wymer Jr, Jennifer Lees-Marshment
- ISBN
- 9781136792137
- Språk
- Engelsk
- Utgivelsesdato
- 12.5.2006
- Forlag
- TAYLOR FRANCIS
- Tilgjengelige elektroniske format
- PDF - Adobe DRM
- Les e-boka her
- E-bokleser i mobil/nettbrett
- Lesebrett
- Datamaskin
