Cultural Psychology

A truly global approach, now with new cutting-edge research and interactivity that bring cultural psychology to life.The most contemporary and relevant introduction to the field, Cultural Psychology, Fifth Edition is unmatched in both its presentation of current, global experimental research and its focus on helping students think like cultural psychologists. Author Steven Heine draws on pioneering cross-cultural research as he encourages students to look beyond studies conducted on WEIRD populations to the ways in which culture and psychology intersect.