Gå direkte til innholdet
Cultural Heritage Marketing
Spar

Cultural Heritage Marketing

innbundet, 2018
Engelsk
773,-

Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach.

Undertittel
A Relationship Marketing Approach to Conservation Services
Opplag
2019 ed.
ISBN
9783030002862
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
7.11.2018
Antall sider
158