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Crossing the Chasm
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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
- Undertittel
- Marketing and Selling Technology Project
- Forfatter
- Geoffrey A. Moore
- ISBN
- 9780061795862
- Språk
- Engelsk
- Utgivelsesdato
- 17.3.2009
- Forlag
- Harpercollins
- Tilgjengelige elektroniske format
- Epub - Adobe DRM
- Les e-boka her
- E-bokleser i mobil/nettbrett
- Lesebrett
- Datamaskin
