Spar
CRM Systems in Industrial Companies
Les i Adobe DRM-kompatibelt e-bokleserDenne e-boka er kopibeskyttet med Adobe DRM som påvirker hvor du kan lese den. Les mer
CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.
- Undertittel
- Intra- and Inter-Organizational Effects
- Forfatter
- E. Baraldi, A. Perna
- ISBN
- 9781137335661
- Språk
- Engelsk
- Utgivelsesdato
- 30.3.2014
- Forlag
- Palgrave MacMillan UK
- Tilgjengelige elektroniske format
- PDF - Adobe DRM
- Les e-boka her
- E-bokleser i mobil/nettbrett
- Lesebrett
- Datamaskin
