Spar
CRM Goes Digital
In this forward-looking, practice-oriented, and conceptually sound customer relationship management book, readers will learn about future developments in customer management using digital CRM (dCRM), product, and service optimization.
- Undertittel
- Design and Use of Digital Customer Interface in Marketing, Sales and Service
- Redaktør
- Sabine Kirchem, Martin Stadelmann, Mario Pufahl, David Laux
- Opplag
- 2024 ed.
- ISBN
- 9783658457976
- Språk
- Engelsk
- Vekt
- 446 gram
- Utgivelsesdato
- 13.2.2025
- Antall sider
- 302
