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Creating Customer Value Through Strategic Marketing Planning
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Creating Customer Value Through Strategic Marketing Planning

This book is different from most other marketing strategy books because it combines brief discussions of the underlying theory with the presentation of a selection of useful strategic marketing tools.
Undertittel
A Management Approach
Opplag
1st ed. Softcover of orig. ed. 2001
ISBN
9781441948700
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
3.12.2010
Antall sider
152