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Creating Corporate Reputations
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Creating Corporate Reputations

Forfatter:
Engelsk

Corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super-brands and it presents managers with a framework to enhance their corporation's desired reputation.

Undertittel
Identity, Image, and Performance
ISBN
9780199252206
Språk
Engelsk
Vekt
475 gram
Utgivelsesdato
13.6.2002
Antall sider
320