
Country-of-Origin Effects and Competitive Advantage
- Undertittel
- The Role of a Country's Image with Respect to the Positioning Process of International Firms within the Framework of Global Marketing Strategies
- Forfatter
- Philip Sipos, Corinna Nefzger
- ISBN
- 9783656009092
- Språk
- Engelsk
- Vekt
- 95 gram
- Utgivelsesdato
- 19.9.2011
- Forlag
- Grin Publishing
- Antall sider
- 64
