Spar
Counter Strategies in Global Markets
heftet, 2011
Engelsk
Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.
- Redaktør
- O. Ploetner
- Opplag
- 1st ed. 2012
- ISBN
- 9781349336951
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 6.12.2011
- Forlag
- Palgrave Macmillan
- Antall sider
- 171
