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Corporate Diversity Communication Strategy
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Corporate Diversity Communication Strategy

By comparing more innovative sectors (tech and consumer goods) with a less innovative industry (finance), the author examines differences in the way brands approach and communicate about diversity in online settings.
Undertittel
An Insight into American MNCs’ Online Communities and Social Media Engagement
Opplag
2020 ed.
ISBN
9783030299460
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
14.11.2020
Antall sider
214