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Corporate and Organizational Identities
Corporate and Organizational Identities
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Corporate and Organizational Identities

Engelsk
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This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms h
Undertittel
Integrating Strategy, Marketing, Communication and Organizational Perspective
ISBN
9781134460144
Språk
Engelsk
Utgivelsesdato
18.7.2002
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