Copywriting Is...

Copywriting is easy. Copywriting is hard. It's frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun. It s also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years. Now, he s gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he s accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler.