Spar
Consumer Research
innbundet, 1997
Engelsk
Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research
- Undertittel
- Postcards From the Edge
- Redaktør
- Stephen Brown, Darach Turley
- ISBN
- 9780415156844
- Språk
- Engelsk
- Vekt
- 940 gram
- Utgivelsesdato
- 18.12.1997
- Forlag
- Routledge
- Antall sider
- 428
