Spar
Consumer Research
e-bok, 1996
Engelsk
545,-
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Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research
- Undertittel
- Postcards From the Edge
- Redaktør
- Stephen Brown, Darach Turley
- ISBN
- 9780203981443
- Språk
- Engelsk
- Utgivelsesdato
- 18.12.1996
- Forlag
- TAYLOR AND FRANCIS
- Tilgjengelige elektroniske format
- PDF - Adobe DRM
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- E-bokleser i mobil/nettbrett
- Lesebrett
- Datamaskin
