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Consumer Brand Relationships in Tourism
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Consumer Brand Relationships in Tourism

innbundet, 2024
Engelsk

This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality marketing management, including pre-, during- and post-COVID-19 pandemic.

Undertittel
An International Perspective
Opplag
2024 ed.
ISBN
9783031595349
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
12.11.2024
Antall sider
626