
Consumer Brand Relationships in Tourism
This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality marketing management, including pre-, during- and post-COVID-19 pandemic.
- Undertittel
- An International Perspective
- Redaktør
- Raouf Ahmad Rather
- Opplag
- 2024 ed.
- ISBN
- 9783031595349
- Språk
- Engelsk
- Vekt
- 446 gram
- Utgivelsesdato
- 12.11.2024
- Antall sider
- 626
