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Consumer Behaviour
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Consumer Behaviour

A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
Undertittel
Perspectives, Findings and Explanations
ISBN
9781137003768
Språk
Engelsk
Vekt
744 gram
Utgivelsesdato
4.12.2012
Antall sider
536