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Compulsive Buying
Compulsive Buying
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Compulsive Buying

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Compulsive buying is a shopping addiction with worldwide prevalence that causes significant emotional, financial, and social problems for those afflicted by it. While most research has focused on the problem and its consequences, this book examines the intersections between consumer traits, self-regulation, ethical considerations, and compulsive buying. Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents a model on consumer trait predictors of compulsive buying as well as guidelines for consumers, government policymakers, and companies.
Undertittel
Consumer Traits, Self-Regulation, and Marketing Ethics
ISBN
9781978753617
Språk
Engelsk
Utgivelsesdato
3.11.2021
Tilgjengelige elektroniske format
  • PDF - Adobe DRM
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