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Competitive Dynamics in the Mobile Phone Industry
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Competitive Dynamics in the Mobile Phone Industry

Forfatter:
innbundet, 2013
Engelsk
This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.
Forfatter
C. Giachetti
ISBN
9781137373694
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
22.7.2013
Antall sider
147