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Competitive Advantage of Customer Centricity
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Competitive Advantage of Customer Centricity

innbundet, 2017
Engelsk

This book presents strategies that put the customer at the center of an enterprise. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs.

Opplag
1st ed. 2017
ISBN
9789811044410
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
14.6.2017
Antall sider
330