Collective Drive

In today's dynamic business world, the traditional focus on individual employee motivation is failing to drive sustainable success. Collective Drive: The Psychology, Power, and Practice of Organizational Motivation presents a revolutionary new framework for leaders and managers seeking to unlock their organization's full potential. Dr. Victor Balogun, a seasoned business administrator and chartered accountant, argues that the prevailing emphasis on personal rewards and a siloed approach to performance has led to disengagement, internal competition, and a lack of shared purpose. Drawing from years of extensive research and practical experience in reviving ailing enterprises, Dr. Balogun introduces Organizational Collective Motivation. This emergent management philosophy shifts the paradigm from "e;What motivates me?"e; to "e;What unites us?"e;. The book provides a practical roadmap for creating a work environment where individual desires are harmonized with collective goals, fostering a deep sense of commitment, shared value, and group identity. Through a blend of psychological principles, actionable strategies, and insights from global philosophies like Ubuntu, Collective Drive demonstrates how to build a resilient, innovative, and high-performing team. Leaders will learn to move beyond conventional incentives and cultivate a culture of collective efficacy, leading to improved performance, increased innovation, and a robust workforce prepared to navigate any crisis. This book is an essential guide for any leader, HR professional, or management consultant ready to transform their organization from a group of individuals into a powerful, unified force.