
Co-Creation of High-Tech Products in the B2B Domain
Leontin Karl Grafmüller explores how companies can better manage co-creation in the B2B high-tech domain. The co-creation of high-tech products poses several challenges related to high product complexity such as the time intensity or incorrect specifications.
- Forfatter
- Leontin Karl Grafmüller
- Opplag
- 2020 ed.
- ISBN
- 9783658284114
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 13.11.2019
- Forlag
- Springer Gabler
- Antall sider
- 196
