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Co-Creation of High-Tech Products in the B2B Domain
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Co-Creation of High-Tech Products in the B2B Domain

Leontin Karl Grafmüller explores how companies can better manage co-creation in the B2B high-tech domain. The co-creation of high-tech products poses several challenges related to high product complexity such as the time intensity or incorrect specifications.

Opplag
2020 ed.
ISBN
9783658284114
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
13.11.2019
Antall sider
196