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Choice-Based Conjoint Analysis
Choice-Based Conjoint Analysis
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Choice-Based Conjoint Analysis

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Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.
Undertittel
Models and Designs
ISBN
9781420099973
Språk
Engelsk
Utgivelsesdato
3.8.2010
Forlag
CRC PRESS
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