Chocolate Covered Money

The story of the man behind some of the world's biggest chocolate empires.Chocolate Covered Money is for anyone who eats chocolate, has shopped for chocolate as a gift, or has wondered what really goes on at the chocolate store ';in a mall near you.' Chocolate is a big business, and makes a lot of money. This book ';pulls the curtain back' for a behind-the-scenes look at the people who own chocolate companies, how they make chocolate, and their celebrity friends.This book reveals business methods used to enable three of the world's leading super-premium luxury Belgian chocolate brandsGodiva, Leonidas, and KC Chocolatierto compete against one another, how each achieves marketing dominance in certain markets, and what it really takes to build a worldwide chain of retail stores.Brad Yater shares his business expertise, having served as country manager for the US at all three of these brands, beginning with Godiva, during a career lasting thirty years. Read the fascinating story of how this happened to him.