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Cause-Related Marketing
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Cause-Related Marketing

This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general.
Undertittel
Case Studies From a Global Perspective
Opplag
2021 ed.
ISBN
9783030654573
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
29.3.2022
Antall sider
435