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Cases in Marketing Financial Services
e-bok, 2014
Engelsk
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Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.
- Redaktør
- Mike Wright, Trevor Watkins, Christine Ennew
- ISBN
- 9781483105772
- Språk
- Engelsk
- Utgivelsesdato
- 15.5.2014
- Forlag
- ELSEVIER SCIENCE
- Tilgjengelige elektroniske format
- PDF - Adobe DRM
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- E-bokleser i mobil/nettbrett
- Lesebrett
- Datamaskin
