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Business-to-Business Marketing Communications
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Business-to-Business Marketing Communications

This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results.

Undertittel
Value and Efficiency Considerations in Recessionary Times
Opplag
1st ed. 2017
ISBN
9783319587820
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
17.7.2017
Antall sider
92