
Business-to-Business Marketing Communications
This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results.
- Undertittel
- Value and Efficiency Considerations in Recessionary Times
- Opplag
- 1st ed. 2017
- ISBN
- 9783319587820
- Språk
- Engelsk
- Vekt
- 446 gram
- Utgivelsesdato
- 17.7.2017
- Antall sider
- 92
