Spar
Business Strategy in the Online Industry
At this point the work of Christian Gottsch comes in play, which - by utilizing the theoretical concepts of net work economics and game theory - models the structure of the on-line industry and delivers a methodic set of instruments to develop marketing strategies.
- Undertittel
- Market and Network Strategy in Multi-Layered Industries
- Forfatter
- Christian Göttsch
- Opplag
- 2000 ed.
- ISBN
- 9783824473182
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 26.1.2001
- Antall sider
- 323
