Business Market Management, Understanding, Creating, and Delivering Value

Facts101 is your complete guide to Business Market Management, Understanding, Creating, and Delivering Value. In this book, you will learn topics such as Understanding Firms as Customers, Crafting Market Strategy, Managing Market Offerings, and New Offering Realization plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.