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Building Routes to Customers
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Building Routes to Customers

innbundet, 2009
Engelsk
The Routes to Market approach for driving profitable growth is used by such companies as IBM, Microsoft, HP, Cisco, and hundreds of smaller companies. This book explains the RTM approach step by step and offers dozens of real-life examples.
Undertittel
Proven Strategies for Profitable Growth
Opplag
2009 ed.
ISBN
9780387799506
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
5.2.2009
Antall sider
196