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Building Brand Value the Playboy Way
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Building Brand Value the Playboy Way

Forfatter:
innbundet, 2009
Engelsk
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.
Forfatter
S. Gunelius
ISBN
9780230577893
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
16.9.2009
Antall sider
188