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Building Brand Authenticity
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Building Brand Authenticity

Forfatter:
innbundet, 2009
Engelsk
The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.
Undertittel
7 Habits of Iconic Brands
Forfatter
M. Beverland
ISBN
9780230580312
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
22.10.2009
Antall sider
219